Mike Andrew

Small Business Web Sites and SEO

Over the past 3 months I've conducted approximately 50 SEO audits on small business web sites and I've duly sent off to the respective web site owners 25 page audit reports on what they can do to improve their web site, and improve their rankings on the... Read >

Social Media Business Plan for Real Estate Agents

Every day I can guarantee that you will be impacted in some way by social media, there will be experts telling you, you need a profile on social networks like Facebook, and that Twitter is the best thing since sliced bread was invented, so you create a pr... Read >

Creating a Digital Media Strategy

Last week during a webinar that I participated in,I suggested that every real estate office should create a digital media strategy that covers at least the next 12 months. Technology is changing so rapidly for real estate agents and without a plan or stra... Read >

How to Fake Twitter & Facebook Followers and Become a Social Media Expert

Yes, well here we go again, another one of those, I've got a list of over "9,000″ Twitter followers so I'm a social media expert marketing forms has hit my desk today. Come along it says, "to my affiliate marketing driven roadshow and in 4 hours I'll m... Read >

Business Blogging

So why should business blog? now there is a great question, and if you are a business owner and you haven't yet considered adding a blog to your internet marketing strategy then you should and fast. Why? what is it about blogging that is so important that... Read >

Social Media Networks and the Impact on Small Business

There's been an interesting debate of recent times about social media networks and their impact on the search process. With the increasing number of people using social media sites to communicate with other users, research brands and receive advice via th... Read >

On Line Reputation Management for Small Business

On Line Reputation Management, four words that as a business owner you should be very very aware of, why? because these four words can ruin your reputation,create negative search engine results and can directly influence whether a consumer does business w... Read >

Just Starting out on Twitter – How to Create Your Tweet Plan

Most of know by now that Twitter is the flavour of the year, and a lot of you will be starting to use Twitter for the very first time, and using it correctly to build your following, to get your followers to go where you want them to and to get buy in fro... Read >

Social Networking for Business

The questions I get asked the most these days when talking to business owners about social media are "Do I need a Social Media Strategy?" or "Is it valuable for my business?", and these are questions that you as a business owner should ask, because there ... Read >

Social Media – Fast Becoming A Trusted Advisor

Have you ever wondered just how intrusive social networking has become in our daily lives, or does it just seem that people around you are obsessed with their social media network activities, then you might just be right. New research just released tod... Read >

The Social Media Expert Plague

I don't know about you, but the word expert pops up so often when talking about the internet and marketing, that it's a wonder there are any of us mere mortals left in the world. There's the SEO expert, " I'll show you in 3 easy steps how to dominate Goog... Read >

Social Media – Your Brand Reputation Depends on Doing It Right

As part of any social media strategy, it's very important that the impact of social media on brand building and the impact blogs have on the purchasing decisions of consumers is considered and factored into your strategy. A social media strategy is no... Read >

SEO Strategies For Small Business – How Important Are They?

Over the past few weeks I've spent a lot of time visiting small business offices and conducting audits on their SEO optimisation and their internet marketing efforts. The point of the exercise is seeing how vulnerable they are to competitors or where the ... Read >

Social Media As The New CV

For some time now I've been using my social media network as my on line CV, suggesting to prospective clients and others I work with "to check me out on line and Google me" if they'd like to know more about what I do and a number of times this has been ve... Read >

Creating A Blogging Discipline

Today whilst visiting a real estate office we got talking about social media strategies and why as a real estate office they should be working towards implementing a social media strategy, not just to farm new pastures, but also to help them in the optimi... Read >